SSIPPI is an AI model agency. We represent AI-generated models for fashion, beauty and advertising brands, and license their faces for campaigns, editorials and social content. Brands can rent an existing model or commission a custom digital face with defined usage rights, territory and term.
Models
SSIPPI represents digital models for fashion, beauty and advertising. Open a profile to see the look and portfolio, then request a model for your campaign.
What is an AI model?
An AI model is a digital person created with generative tools: a face, a body and a presence that exist only as images and video. Each SSIPPI model has a fixed identity, a defined look and a consistent character, so a brand can use the same face across a whole campaign and across seasons. They are not real people, and we always say so.
How do brands work with SSIPPI?
Four ways, each with its own page:
- Model licensing: rent a SSIPPI face for a defined term, territory and media.
- Campaign production: stills and film with our models, from concept to delivery.
- Custom AI models: a digital face designed for your brand alone.
- AI influencer management: virtual ambassadors with a content plan.
How does a project work?
- Brief: you tell us the campaign, the audience and where it will run.
- Casting: you choose a face from the roster, or we design a new one.
- Production: we create and retouch the images and film.
- Delivery: you receive final files and written usage rights.
Why work with a digital model?
- One consistent face across stills, film and social, in every season.
- No shoot logistics: no travel, studio or scheduling around a person.
- Rights written down before work starts: term, territory and media.
Services
SSIPPI offers four services for brands that want to work with digital models: model licensing, campaign production, custom AI models and AI influencer management. Every project starts with a brief and ends with written usage rights.
Campaign Production
Stills and film with our models, concept to delivery. See Campaign Production →
How does a project work?
- Brief: you tell us the campaign, the audience and where it will run.
- Casting: you choose a face from the roster, or we design a new one.
- Production: we create and retouch the images and film.
- Delivery: you receive final files and written usage rights.
Work
Campaigns, editorials and films created with SSIPPI models. Every image and video on this page is AI-generated.
Brand projects are coming soon.
Start a Project →
About SSIPPI
SSIPPI is an AI model agency. We represent digital models, faces designed with generative tools, and create campaigns, editorials and films with them for fashion, beauty and advertising brands.
Why does SSIPPI exist?
A model agency without people sounds like a contradiction. We see it as a new kind of casting: faces with a consistent identity, a clear character and rights that are written down. Beauty that doesn't exist, represented with the discipline of a real agency.
How do we work?
- Transparent: everything we show is labelled AI-generated.
- Rights in writing: term, territory and media are agreed before production.
- Editorial standard: every image is retouched and checked before delivery.
- Human direction: concept, casting and art direction are made by people.
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Journal
Articles on AI models, licensing, usage rights and digital campaigns.
Digital Model or Virtual Influencer: What Is the Difference?
By SSIPPI · Published 6 October 2026 · Updated 6 October 2026
A digital model is an AI-generated face that brands license for campaign images and film. A virtual influencer is an AI character with its own social account, personality and audience, run over time as an ambassador. The first is a casting decision for a campaign; the second is an ongoing media channel.
What is a digital model?
A digital model works like a model in a catalogue. It has a defined look, appears in editorials and advertising, and is booked for a purpose, a campaign or a season. The model is not expected to speak, post or build a following.
What matters is visual consistency and clear rights. The brand chooses a face, agrees the term and media, and receives finished imagery.
What is a virtual influencer?
A virtual influencer is a character with a name, a voice and a point of view, who posts regularly and builds an audience of their own. The look matters, but so does the persona: what the character likes, how they talk and which brands fit them.
It is run like any other account. Someone plans the content, produces it, replies to the community and handles brand partnerships. The account is clearly labelled as AI-generated.
How do you brief each one?
For a digital model, the brief is about the campaign: the audience, the mood, the formats and where the images will run. You are choosing a face to carry a message.
For a virtual influencer, the brief is about a long relationship: the persona, the tone of voice, the content plan for several months and the kind of partnerships you want. You are creating a channel, so the question becomes how it will sustain attention over time.
Which one does a brand need?
If you need strong imagery for a launch, a season or a set of ads, a digital model is the direct answer. If you want a standing presence on social media, with its own audience and content rhythm, a virtual influencer is the better fit.
Many brands start with a digital model for a campaign and later develop the same face, or a new one, into an ambassador. The two roles can share a visual identity while being managed differently.
Frequently asked questions
Can a digital model become a virtual influencer?
Yes. A face can be developed into a persona with a voice and a content plan. The work then moves from campaign production to account management.
Are virtual influencers labelled as AI?
Yes. At SSIPPI every virtual influencer account is clearly labelled as AI-generated, in line with platform rules.
Related
- Service: AI Influencer Management
- Read next: What Is an AI Model Agency?
- Read next: Custom AI Model for Your Brand: The Process
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Tell us about your project and we will reply within 24 hours. Request a model, a production quote or a custom AI face.