Journal

Articles on AI models, licensing, usage rights and digital campaigns.

What Is an AI Model Agency?

An AI model agency represents digital models, people-like faces that exist only as images and video, and licenses them to brands for campaigns. Like a traditional modeling agency, it casts, manages and books talent, but there is no shoot: the agency creates the content and agrees the usage rights in writing.

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How Does Licensing a Digital Model Work?

Licensing a digital model means a brand pays for the right to use a specific AI model’s face in defined ways. The licence sets the term (how long), the territory (where), the media (which channels) and whether the face is exclusive. The agency then produces and delivers the images or film.

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Digital Model or Virtual Influencer: What Is the Difference?

A digital model is an AI-generated face that brands license for campaign images and film. A virtual influencer is an AI character with its own social account, personality and audience, run over time as an ambassador. The first is a casting decision for a campaign; the second is an ongoing media channel.

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How to Brief an AI Fashion Campaign

To brief an AI fashion campaign, prepare six things: the audience and message, the visual mood, the products and formats you need, the channels where it will run, the rights you need (term, territory, media) and the timing. With these, an agency can propose models and a production plan without guesswork.

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Custom AI Model for Your Brand: The Process

A custom AI model is a digital face designed for one brand alone. The process has four stages: a brief that defines the brand and character, face design with options you refine, an identity set that keeps the face consistent across images, and written rights that say who owns what and how the face may be used.

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