SSIPPI is an AI model agency. We represent AI-generated models for fashion, beauty and advertising brands, and license their faces for campaigns, editorials and social content. Brands can rent an existing model or commission a custom digital face with defined usage rights, territory and term.
Models
SSIPPI represents digital models for fashion, beauty and advertising. Open a profile to see the look and portfolio, then request a model for your campaign.
What is an AI model?
An AI model is a digital person created with generative tools: a face, a body and a presence that exist only as images and video. Each SSIPPI model has a fixed identity, a defined look and a consistent character, so a brand can use the same face across a whole campaign and across seasons. They are not real people, and we always say so.
How do brands work with SSIPPI?
Four ways, each with its own page:
- Model licensing: rent a SSIPPI face for a defined term, territory and media.
- Campaign production: stills and film with our models, from concept to delivery.
- Custom AI models: a digital face designed for your brand alone.
- AI influencer management: virtual ambassadors with a content plan.
How does a project work?
- Brief: you tell us the campaign, the audience and where it will run.
- Casting: you choose a face from the roster, or we design a new one.
- Production: we create and retouch the images and film.
- Delivery: you receive final files and written usage rights.
Why work with a digital model?
- One consistent face across stills, film and social, in every season.
- No shoot logistics: no travel, studio or scheduling around a person.
- Rights written down before work starts: term, territory and media.
Services
SSIPPI offers four services for brands that want to work with digital models: model licensing, campaign production, custom AI models and AI influencer management. Every project starts with a brief and ends with written usage rights.
Campaign Production
Stills and film with our models, concept to delivery. See Campaign Production →
How does a project work?
- Brief: you tell us the campaign, the audience and where it will run.
- Casting: you choose a face from the roster, or we design a new one.
- Production: we create and retouch the images and film.
- Delivery: you receive final files and written usage rights.
Work
Campaigns, editorials and films created with SSIPPI models. Every image and video on this page is AI-generated.
Brand projects are coming soon.
Start a Project →
About SSIPPI
SSIPPI is an AI model agency. We represent digital models, faces designed with generative tools, and create campaigns, editorials and films with them for fashion, beauty and advertising brands.
Why does SSIPPI exist?
A model agency without people sounds like a contradiction. We see it as a new kind of casting: faces with a consistent identity, a clear character and rights that are written down. Beauty that doesn't exist, represented with the discipline of a real agency.
How do we work?
- Transparent: everything we show is labelled AI-generated.
- Rights in writing: term, territory and media are agreed before production.
- Editorial standard: every image is retouched and checked before delivery.
- Human direction: concept, casting and art direction are made by people.
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Journal
Articles on AI models, licensing, usage rights and digital campaigns.
Custom AI Model for Your Brand: The Process
By SSIPPI · Published 6 October 2026 · Updated 6 October 2026
A custom AI model is a digital face designed for one brand alone. The process has four stages: a brief that defines the brand and character, face design with options you refine, an identity set that keeps the face consistent across images, and written rights that say who owns what and how the face may be used.
Why would a brand want a custom AI model?
A roster model can be shared across clients, with category exclusivity available on request. A custom model is different: nobody else will ever use it. For a brand that wants a recognisable face to carry its identity for years, that is the point.
It also gives freedom in the design. The face, the age range, the mood and the character can be shaped around the brand rather than chosen from what exists.
What happens in the brief stage?
You describe the brand, the audience and the character you imagine. How should this person feel: warm, severe, playful, remote? Which markets will see them? Which products do they sell?
The brief also covers what the face should not resemble. We do not create the likeness of a real person without that person’s documented consent.
How is the face designed?
We present a small set of options and refine them with you. Feedback is concrete: more angular, softer, older, a different hairline. Each round narrows the choice until one face is approved.
This is the creative core of the project, and it is directed by people. The tools generate possibilities; art direction decides what is right for the brand.
What is an identity set?
An identity set is a reference library for the approved face: angles, expressions, lighting conditions, body proportions and styling notes. It is what keeps the face the same in every future image.
Without it, a generated face drifts from picture to picture. With it, a brand can run campaigns for years and the model still reads as one person.
Who owns a custom AI model?
Ownership and usage terms for a custom model are agreed in writing before work starts. The agreement states who holds the identity set, how the face may be used, whether it can be licensed to others and what happens at the end of the relationship.
Reading this agreement carefully is the single most useful thing a brand can do before commissioning a custom face.
Frequently asked questions
How is a custom model different from licensing a roster model?
A roster model is licensed for a term, territory and media, and may be used by other clients in other categories. A custom model is designed for one brand and not offered to anyone else.
Can a custom model look like a real person?
No. We do not create the likeness of a real person without documented consent from that person.
Related
- Service: Custom AI Models
- Read next: How to Brief an AI Fashion Campaign
- Read next: Digital Model or Virtual Influencer: What Is the Difference?
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Contact
Tell us about your project and we will reply within 24 hours. Request a model, a production quote or a custom AI face.