SSIPPI is an AI model agency. We represent AI-generated models for fashion, beauty and advertising brands, and license their faces for campaigns, editorials and social content. Brands can rent an existing model or commission a custom digital face with defined usage rights, territory and term.
Models
SSIPPI represents digital models for fashion, beauty and advertising. Open a profile to see the look and portfolio, then request a model for your campaign.















































































What is an AI model?
An AI model is a digital person created with generative tools: a face, a body and a presence that exist only as images and video. Each SSIPPI model has a fixed identity, a defined look and a consistent character, so a brand can use the same face across a whole campaign and across seasons. They are not real people, and we always say so.
How do brands work with SSIPPI?
Four ways, each with its own page:
- Model licensing: rent a SSIPPI face for a defined term, territory and media.
- Campaign production: stills and film with our models, from concept to delivery.
- Custom AI models: a digital face designed for your brand alone.
- AI influencer management: virtual ambassadors with a content plan.
How does a project work?
- Brief: you tell us the campaign, the audience and where it will run.
- Casting: you choose a face from the roster, or we design a new one.
- Production: we create and retouch the images and film.
- Delivery: you receive final files and written usage rights.
Why work with a digital model?
- One consistent face across stills, film and social, in every season.
- No shoot logistics: no travel, studio or scheduling around a person.
- Rights written down before work starts: term, territory and media.
Services
SSIPPI offers four services for brands that want to work with digital models: model licensing, campaign production, custom AI models and AI influencer management. Every project starts with a brief and ends with written usage rights.
Campaign Production
Stills and film with our models, concept to delivery. See Campaign Production →
How does a project work?
- Brief: you tell us the campaign, the audience and where it will run.
- Casting: you choose a face from the roster, or we design a new one.
- Production: we create and retouch the images and film.
- Delivery: you receive final files and written usage rights.
Work
Campaigns, editorials and films created with SSIPPI models. Every image and video on this page is AI-generated.
Brand projects are coming soon.
Start a Project →
About SSIPPI
SSIPPI is an AI model agency. We represent digital models, faces designed with generative tools, and create campaigns, editorials and films with them for fashion, beauty and advertising brands.
Why does SSIPPI exist?
A model agency without people sounds like a contradiction. We see it as a new kind of casting: faces with a consistent identity, a clear character and rights that are written down. Beauty that doesn't exist, represented with the discipline of a real agency.
How do we work?
- Transparent: everything we show is labelled AI-generated.
- Rights in writing: term, territory and media are agreed before production.
- Editorial standard: every image is retouched and checked before delivery.
- Human direction: concept, casting and art direction are made by people.
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Journal
Articles on AI models, licensing, usage rights and digital campaigns.
How Does Licensing a Digital Model Work?
By SSIPPI · Published 6 October 2026 · Updated 6 October 2026
Licensing a digital model means a brand pays for the right to use a specific AI model’s face in defined ways. The licence sets the term (how long), the territory (where), the media (which channels) and whether the face is exclusive. The agency then produces and delivers the images or film.


What is a model licence?
A model licence is the written agreement that says how a brand may use a model’s face. With a human model the licence is tied to a shoot. With an AI model there is no shoot, so the licence is the central document: it defines where and for how long the model may appear.
You are not buying the model. You are buying agreed usage rights, and the agency keeps the model itself. The licence is what makes that arrangement clear to both sides.
What are term, territory and media?
Term is the length of time the licence runs, for example a season or a year. Territory is the countries or regions where the campaign may run. Media are the channels: social, web, paid advertising, print, out-of-home or film.
These three are agreed before production starts, and they should match the real campaign plan. A face licensed for organic social only should not appear on a billboard, and a licence for one market should not be assumed to cover another.
What does exclusivity mean for a digital model?
Exclusivity means that no competing brand in the agreed category may use the same face during the term. For a roster model it is available on request and usually limited to a category, such as skincare or footwear.
If a brand wants a face that only it can ever use, the better route is a custom AI model, which is designed for one brand alone.
How does the process run from brief to delivery?
The process has four steps. You send a brief with the campaign, the audience and where it will run. You choose a model from the roster. We agree the licence and produce the images or film. You receive the final files together with the written rights.
Because the model is digital, changes are easier than on a physical shoot, but the rights still matter: a new market or a new channel means updating the licence rather than quietly reusing the assets.
What should a brand check before signing?
Check that the media list matches the channels you will really use, that the territory covers every market in the plan, and that the term includes any extension you expect. Ask what happens at the end of the term: whether live content must be taken down or may remain as archive.
Also confirm who approves final images, and how the content will be labelled as AI-generated on each platform.
Frequently asked questions
Does the brand own the digital model after licensing?
No. For roster models the agency keeps the model and the brand receives the agreed usage rights. A custom AI model is different: ownership and usage terms are agreed in writing before work starts.
Can I extend a licence?
Yes. A longer term, extra territories or additional media can be added by agreement, so it is useful to mention likely extensions in the first brief.
Related
- Service: Model Licensing
- Read next: What Is an AI Model Agency?
- Read next: How to Brief an AI Fashion Campaign
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Tell us about your project and we will reply within 24 hours. Request a model, a production quote or a custom AI face.